I’m Matt Lising, an MBA graduate from the University of Redlands. This portfolio showcases projects that shaped my approach to strategy, performance, and growth.
Here’s a little bit about me! I’m born and raised in San Diego and you can usually find me playing pickleball, hanging out at the beach, or searching for the next best Cali burrito.
As a former student-athlete, staying active and being in competitive, high-energy environments has always been a big part of who I am. That mindset has carried over into how I spend my time today, whether it’s connecting with new people on the court, exploring different parts of the city, or finding a great local cafe. I’m always drawn to experiences that keep me engaged, social, and continuously learning.
My background in competitive athletics instilled a strong foundation of discipline, accountability, and a relentless commitment to continuous improvement which are principles that continue to guide how I approach challenges today.
Brand Development
I build brands from the ground up by defining their identity, voice, and visual presence. Through my work with Hitz App and Ocean Enterprises, I created branding assets, social content, and messaging that helped translate abstract ideas into clear, market-ready identities.
Audience Engagement
I create content and campaigns that connect with specific audiences and build genuine interest. Across roles with StretchLab, Franklin, and Hitz App, I developed social media strategies, community activations, and promotional content that drove awareness and strengthened brand-consumer relationships.
Strategic Partnerships
I connect brands with the right voices to create meaningful and authentic collaborations. At Premier Athlete Agency, I coordinated brand deals for NFL athletes by aligning partnerships with their personal identities, using outreach and relationship-building to turn opportunities into impactful campaigns.
